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Shirtless man with a beard holding a hammer striking a block of ice with splashing water

Players Introducing Gucci Altitude 2025

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This commercial image for the project Introducing Gucci Altitude features a shirtless bearded man striking a block of ice with a hammer, sending water and ice particles splashing into the air. He wears a gold chain necklace and a black belt with a prominent double G buckle. The lighting is bright and directional, highlighting muscle definition and water droplets suspended mid-air. The composition is vertical against a neutral grey studio background. Photography by Richie Talboy and styling by Patrick Welde.