PLANT

Jun 2022

PLANT introduces a comprehensive brand identity that bridges lifestyle, skincare, and retail through a whimsical and surreal aesthetic. Designed by Dark Igloo, the visual language incorporates vibrant saturated tones, playful illustrations, and intricate gradient backgrounds to create a cohesive, imaginative narrative. Photography by Nate Mumford captures the brand across multiple formats, from high-gloss product imagery for skincare and supplements to lifestyle shots that ground the identity in human experience. The work makes frequent use of 3D render / CGI techniques and high-speed / freeze motion, resulting in a polished, luminous finish. Detailed attention to texture—ranging from amber glass and gold foil to patterned textiles—defines the overall look and feel of the brand.

Vertical, Warm