PLANT’s brand identity project establishes a multifaceted visual language that bridges product commercialism with surrealist, artistic storytelling. The project leans into a vibrant, neon-inflected palette, utilizing bold gradients and whimsical illustration styles to define the brand's presence across physical goods and digital assets.
Graphic design studio Dark Igloo developed the core visual components, while photographer Nate Mumford captured both the lifestyle imagery and the product photography. The execution combines high-speed 3D render techniques for skincare and supplement packaging with grounded, tactile lifestyle photography featuring organic elements and warm, clean textures. Animation and motion graphics further extend these motifs into a series of psychedelic landscapes and stylized, playful narratives.
