Cartuna

Mar 2024

Cartuna’s brand identity project brings a whimsical, illustrative approach to the streaming and media landscape. The visual system leverages a bold, saturated color palette and dynamic graphic elements, moving from digital motion graphics and interactive web assets to tactile, physical collateral. Key creative contributions include graphic design and illustration by Dark Igloo, with motion design work led by Hoss Wheeler. The project incorporates diverse production techniques, ranging from screen-printed, transparent business cards and custom enamel pins produced by Pintrill, to interactive flipbooks developed in collaboration with Flipboku. Photography by Nate Mumford captures these assets across varied environments, while Axiom Print managed the specialized business card production. The resulting identity emphasizes expressive line work and playful character design.

Horizontal, Commercial

Streaming Platforms