Cartuna: Brand Identity

Mar 2024

Cartuna’s brand identity project brings a playful, character-driven aesthetic to the streaming platform sector. The visual language relies on expressive line work and a bold, saturated colour palette that spans across both physical collateral and digital motion assets. Graphic design and illustration are led by Dark Igloo, who establish the brand’s distinct personality through whimsical creature art and stylized typography. Technically, the project blends print and motion disciplines. High-fidelity brand assets—ranging from custom transparent business cards and enamel pins to interactive flipbooks—are captured with clean, commercial precision. Motion design elements developed by Hoss Wheeler incorporate dynamic animation and vector graphics, bringing the illustrative characters to life through rapid-motion sequences and fluid web layouts. Collaborative support includes photography by Nate Mumford, flipbook production by Flipboku, pin fabrication by Pintrill, and business card printing by Axiom Print.

Horizontal, Commercial