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ProjectBrand Identity
Person seen from behind wearing a brown beanie and a yellow t-shirt with a frog graphic and text against a colourful background.

Brand Identity 2022

Associated creatives

Dark Igloo
Dark IglooGraphic Design
Nate Mumford
Nate MumfordPhotography

Tags

person wearing yellow t shirtyellow t shirtt shirtbrown beanieperson from behindfrog graphic t shirt

Description

This portrait for the PLANT brand identity showcases a person viewed from behind, wearing a brown knit beanie and a yellow t-shirt. The back of the t-shirt features a playful illustration of a green frog carrying a mushroom-shaped umbrella, accompanied by text that reads Peace Love And Natural Things. The subject has visible tattoos on their arm, including a snake and a butterfly. The composition is set against a vibrant, abstract multi-coloured gradient background with soft lighting, captured by photographer Nate Mumford with graphic design by Dark Igloo.

Style

Editorial, Vertical, Warm, Clean

Color

Golden Yellow (70%)
Camel (30%)

Background

Gradient

Context

Editorial