Pinterest, Banana Republic: Wedding Week - Igee
Brands
Date
May 2023
Description
Pinterest and Banana Republic partner for a wedding guest fashion live shopping event, highlighting curated menswear and womenswear selections. The promotional video utilizes vertical framing to showcase a range of styles designed for the wedding season. Captured with a mix of natural daylight and indoor lighting, the project employs a clean commercial aesthetic. The video features on-screen talent including Lauren Chan, Caroline Mathis, Charlotte Bridgeman, and Igee Okafor to present the collection, leaning into a polished, direct-to-consumer presentation.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Beige
Pure White
Background
Street
Context
Social Media / Short Form Video
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