Pine O Cleen
Cricket
Brand
ProjectCricket
Date
Jan 2025
Description
Pine O Cleen enters the world of local sports culture with its Cricket campaign, a comedic live-action spot produced by Rabbit. The film focuses on a backyard cricket scene, capturing a relatable moment of suburban competition. The project channels a bright aesthetic through natural light, leaning into a documentary-style feel that emphasizes the practical, everyday setting. With creative development led by Host/Havas, the production utilizes comedic timing to frame the narrative. Post-production and VFX were managed by Alt VFX, with additional sound design provided by Song Zu Sydney.
Style
Documentary, Humorous, Horizontal
Techniques
Natural light
Industries
Basketball
Color
Royal Blue
Pure White
Background
Garden
Context
TVC / TV Commercial
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