Pine O Cleen: Cricket
Brand
Date
Jan 2025
Description
Pine O Cleen leans into a comedic suburban scenario for its 'Cricket' commercial. The campaign features a live-action narrative centered on a backyard cricket match, captured with natural light to emphasize the bright, daytime setting. Produced by Rabbit with creative input from Havas, the project utilizes a humorous tone to explore the familiar setting of a residential backyard. Technical contributions include post-production and VFX from Alt VFX, with sound design and music provided by Song Zu Sydney.
Style
Documentary, Humorous, Horizontal
Techniques
Natural light
Industries
Color
Royal Blue
Pure White
Background
Garden
Context
TVC / TV Commercial
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