Pine O Cleen
Coaster
Brand
ProjectCoaster
Date
Jan 2025
Description
Pine O Cleen's commercial, "Coaster," explores domestic interactions through a lens of light comedy and precise visual effects. The narrative shifts from a bright, modern kitchen setting to the atmosphere of a dimly lit bar, using macro cinematography to highlight food and product interactions. The project features work from agency Host/Havas, with production by Rabbit and post-production by Alt VFX. The film relies on live-action technique and VFX to bridge the gap between household utility and social storytelling, leaning into a cinematic aesthetic.
Style
Humorous, Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Medium Grey
Beige
Background
Living Room
Context
TVC / TV Commercial
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