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ProjectBrand Identity
Outdoor advertising billboard for Petty Well featuring a small dog wrapped in bedding with purple typography panels.

Brand Identity 2024

Associated creatives

Brand Brothers
Brand BrothersGraphic Design
Mythology
MythologyGraphic Design
Never Now
Never NowGraphic Design
Studio DRAMA
Studio DRAMAGraphic Design
LAYER
LAYERGraphic Design

Tags

advertising billboardoutdoor advertisingbillboard posterdog postershih tzu dogsmall dog

Description

An outdoor advertising billboard is mounted on a white metal fence against a brick building exterior. The billboard features a tripartite poster layout with purple side panels displaying bold white typography and a central photographic panel showing a small shih tzu dog nestled in white bedding. Large white text reads WILD PACK across the central panel, accompanied by descriptive copy about dog food. The composition is captured in natural light with a horizontal framing style.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Navy (50%)
Lavender (30%)
Pure White (20%)

Background

Street

Context

Out of Home (OOH)