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ProjectWhat Now

Petco What Now 2023

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Description

This commercial video for the Petco project What Now captures an emotional vignette inside a domestic home environment. A man with dark shoulder-length hair wearing a blue plaid button-down shirt and dark pants navigates various rooms, showing moments of introspection and unrest. The scenes feature natural daylight mixed with muted interior lighting, highlighting domestic spaces including a living room, kitchen, and hallway. The video was created by production company World War Seven with agency Droga5 New York.