Pepe Jeans: PEPE JEANS OI24

Oct 2024

The Pepe Jeans OI24 campaign showcases a collection of seasonal essentials through a series of polished, high-street fashion portraits. Captured by photographer Miquel Cabello, the series leans into a minimalist aesthetic, utilizing a consistent dark blue studio backdrop to keep the focus firmly on textile textures and layering. Throughout the imagery, models including Xavier Serrano showcase various outerwear combinations, from structured denim and leather jackets to plush, textured coats. Hair styling by Matthew Tuozzoli provides a clean, refined finish to the subjects, complementing the campaign's deliberate use of soft, directional lighting. These vertical portraits emphasize a contemporary, casual mood, occasionally incorporating subtle props like vinyl records to anchor the subjects within the frame.

Vertical, Commercial, Clean

Advertising Campaign