Model Xavier Serrano wearing a denim jacket and jeans, seated against a dark blue studio background for Pepe Jeans OI24.

Woman wearing black velvet jacket and grey jeans against a dark blue background for Pepe Jeans

Model Xavier Serrano in a black leather jacket and blue jeans against a dark studio background for Pepe Jeans OI24.

Woman wearing a black knit top, black jeans, and a fuzzy white coat standing against a dark blue background with records on the floor

Man and woman modeling apparel for Pepe Jeans OI24 collection against a dark blue studio background.

Full-length portrait of a male model wearing a plaid jacket over a white graphic t-shirt against a dark backdrop.

Woman wearing a patterned dress and a black leather jacket against a dark background for Pepe Jeans OI24.

Model Xavier Serrano wearing a denim jacket and jeans seated on a wooden stool against a dark blue background for Pepe Jeans

Male model wearing a dark denim shirt and black trousers standing against a plain blue studio background.

Model with reddish-brown hair wearing a studded leather jacket, black graphic t-shirt, and burgundy jeans against a dark background.

Model Xavier Serrano wearing a black leather shirt and blue jeans against a dark studio background for Pepe Jeans

Model in black velvet jacket and grey denim jeans posing against a dark blue background for Pepe Jeans

Model in printed dress and leather jacket sitting against dark studio backdrop for Pepe Jeans OI24 campaign.

Man in denim jacket and woman in black leather jacket posing together for Pepe Jeans OI24 campaign against a dark background

Model standing against a dark wall wearing a black knit top, black jeans, and an oversized white fluffy coat.

Pepe Jeans PEPE JEANS OI24 2024

About

The Pepe Jeans OI24 campaign showcases a collection of seasonal essentials through a series of polished, high-street fashion portraits. Captured by photographer Miquel Cabello, the series leans into a minimalist aesthetic, utilizing a consistent dark blue studio backdrop to keep the focus firmly on textile textures and layering. Throughout the imagery, models including Xavier Serrano showcase various outerwear combinations, from structured denim and leather jackets to plush, textured coats. Hair styling by Matthew Tuozzoli provides a clean, refined finish to the subjects, complementing the campaign's deliberate use of soft, directional lighting. These vertical portraits emphasize a contemporary, casual mood, occasionally incorporating subtle props like vinyl records to anchor the subjects within the frame.