Pepe Jeans

Oct 2024

The Pepe Jeans OI24 campaign presents a series of clean, studio-based portraits that spotlight the brand’s latest high-street fashion collection. Captured with a focus on tactile detailing, the imagery leans into a minimalist aesthetic, utilizing soft, directional lighting to emphasize the textures of leather, velvet, and raw denim. The visual narrative relies on a consistent, moody backdrop to maintain a polished, contemporary look across all editorial and commercial assets. Photographer Miquel Cabello helms the visuals, working alongside hair stylist Matthew Tuozzoli to deliver a cohesive style. Model Xavier Serrano appears throughout the series, often paired with additional talent to showcase the collection's diverse layered silhouettes and casual apparel. The project employs a refined approach to commercial photography, incorporating subtle props and natural light effects to anchor the subjects within the frame.

Vertical, Commercial, Clean

High Street Fashion

Advertising Campaign