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Model Xavier Serrano wearing a denim jacket and jeans, seated against a dark blue studio background for Pepe Jeans OI24.

Pepe Jeans PEPE JEANS OI24 2024

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This portrait for the Pepe Jeans OI24 campaign features model Xavier Serrano seated on a stool against a solid dark blue studio background. He wears a dark denim jacket with rolled-up cuffs over a white graphic t-shirt and matching denim jeans. The lighting is soft and directional, highlighting the textures of the denim fabric. Miquel Cabello photographed the campaign, with hair styling by Matthew Tuozzoli.