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Model standing against a dark wall wearing a black knit top, black jeans, and an oversized white fluffy coat.

Pepe Jeans PEPE JEANS OI24 2024

About

This fashion campaign image for Pepe Jeans OI24 features a model posing against a dark wall in a studio setting. The subject wears a black ribbed knit top, dark wide-leg jeans, and a plush white fluffy coat draped over the shoulders. A stack of vinyl records rests on the textured floor to the left, adding a casual prop element. The lighting is soft and directional, highlighting the textures of the apparel and the model's expression. The composition is vertical, centered on the subject with balanced negative space framing the figure.

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Set-dressed

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Advertising Campaign