Penn Medicine: First Then, First Now
Brand
Date
Jul 2026
Description
Penn Medicine presents First Then, First Now, a documentary-style project produced by Yard NYC that chronicles the medical heritage of the institution in Philadelphia. The piece traces a timeline from the establishment of America's first hospital and medical school through to current operations. The film utilizes a mix of cinematic B-roll and historical media collages to ground the narrative. By layering archival drawings, anatomical illustrations, and black-and-white photography with contemporary footage, the edit moves through the institution's history using motion graphics and vfx.
Style
Documentary, Horizontal, Cinematic, Monochrome
Techniques
Animation, VFX / visual effects
Industries
Public Awareness
Context
Brand Film / Corporate Video
Associated creatives
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