Penn Medicine

First Then, First Now

Brand

Date

Jul 2026

Description

Penn Medicine tracks its enduring impact on the healthcare landscape with the documentary project, First Then, First Now. Created by Yard NYC, the piece explores the institution’s origins as the first hospital and medical school in the United States. The film utilizes a documentary approach to chart a historical timeline, blending archival drawings and black-and-white photography with modern footage of clinical facilities. Through the integration of cinematic B-roll and intricate VFX, the project bridges the gap between historical medical practices and contemporary medicine, framed by dynamic graphics and animation.

Style

Documentary, Horizontal, Cinematic, Monochrome

Techniques

Animation, VFX / visual effects

Industries

Public Awareness

Context

Brand Film / Corporate Video

Associated creatives

Yard NYCAgency / Creative

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Penn Medicine

First Then, First Now

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