Gap: Cher Meet Future
Brand
Date
Dec 2022
Description
Gap presents 'Cher Meet Future', a high street fashion campaign centering on the collaborative interaction between musicians Cher and Future. The project leans into a clean, minimalist aesthetic, utilizing a bright studio environment to highlight the contrast in the artists' styling. The commercial, produced by Yard NYC with music and sound supervision by Good Ear Music Supervision, employs a live-action technique. The film is composed in a vertical format, focusing on a central white staircase set piece that provides an uncluttered backdrop for the duo's dialogue and presence.
Style
Vertical, Commercial, Clean
Industries
Color
Jet Black
Denim
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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