Description

This video campaign for Pedigree, titled Caramelo, addresses the adoption challenges faced by caramel-colored mixed-breed dogs in Brazil. The footage combines outdoor scenic shots of a brown dog overlooking a city with dynamic graphic collages, social media screenshots, and stylized currency illustrations featuring the beloved street dog. Later sequences transition into a shelter environment, showing the dog behind metal bars to emphasize the stark reality of adoption statistics. The visual style blends live-action footage with graphic design elements, pop art collages, and bold typography in yellow and blue. The overall tone balances cultural celebration with a serious advocacy message regarding pet adoption.