The Paul Smith Spring 2025 collection features a series of editorial portraits that lean into the designer's distinctive aesthetic, blending structured tailoring with domestic and natural environments. Captured by photographer Jack Day, the campaign moves between greenhouse settings, light-filled interiors, and textured exterior brickwork to showcase the season's knitwear and fluid silhouettes.
The imagery emphasises clean lines and natural light, highlighting the intricate geometric patterns and signature stripe details of the collection. The editorial approach, captured using analogue film, focuses on a minimalist look that contrasts patterned midi dresses and relaxed-fit denim against carefully curated, earth-toned backgrounds.
