Paul Smith

May 2025

The Paul Smith Spring 2025 collection campaign highlights the intersection of modern tailoring and domestic, earthy environments. Photographed by Jack Day, the editorial series captures the brand's latest silhouettes—ranging from fluid floral dresses to signature multi-coloured striped knitwear—within a mix of natural greenhouse settings and minimalist interior spaces. Featuring models Debra Shaw and Vincent LaCrocq, the campaign leans into a clean, understated aesthetic. The execution uses natural light to accentuate the textures of the geometric patterns and classic denim, leaning into an editorial style that emphasizes both the architectural details of the locations and the movement of the garments. The project reflects a focus on everyday composition and soft, consistent lighting throughout the series.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Lookbook