Parenting Wales: Give it time
Brand
Date
Jan 2025
Description
Parenting Wales presents 'Give it time', a video campaign that captures the daily realities of family life through a documentary lens. The film focuses on authentic interactions between parents and children, navigating the balance of play, care, and the emotional challenges inherent in raising a family. The project employs a live-action technique, utilizing natural light to frame scenes across domestic and outdoor settings. AdSmart from Sky provided the creative direction for the campaign, emphasizing a clean visual narrative that highlights moments ranging from feeding and cycling in the park to offering comfort during difficult periods.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Context
Brand Film / Corporate Video
Associated creatives
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