Panera Bread: Pass That Panera | Social Sharing the News
Brand
Date
Jun 2026
Description
Panera Bread's social campaign, "Pass That Panera," centers on the brand's food offerings within a casual dining context. The project presents a series of vertical social media spots featuring live-action scenes of customers in restaurant booths. The execution leverages natural light and a clean visual style to document intimate, everyday interactions. Captured with a lifestyle aesthetic, the project highlights the ease of dining and social connectivity. The visual language focuses on realistic interior details, grounding the content in an accessible, authentic environment.
Style
Lifestyle, Vertical, Clean
Techniques
Natural light
Industries
Restaurants
Color
Charcoal
Camel
Background
Café
Context
Social Media / Short Form Video
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