Panera Bread
Pass That Panera | Social Sharing the News
Brand
Date
Jun 2026
Description
Panera Bread's social campaign, "Pass That Panera," centers on the everyday moments of restaurant dining. The vertical video content captures a casual interaction within a restaurant setting, focusing on the ease of sharing a meal in a relaxed environment. Utilizing live-action techniques, the project leans into a clean aesthetic to highlight the brand's food offerings. With a heavy emphasis on natural light, the visual execution prioritizes a lifestyle-oriented approach to capture authentic, candid-feeling exchanges in a dining space.
Style
Lifestyle, Vertical, Clean
Techniques
Natural light
Industries
Restaurants
Color
Charcoal
Camel
Background
Café
Context
Social Media / Short Form Video
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