Panera Bread
Pass That Panera | Social Jake Holding Food
Brand
Date
Jun 2026
Description
Panera Bread explores a playful side of its menu offerings in the 'Pass That Panera' social media campaign. The content leans into a lighthearted commercial style, featuring a subject navigating a heavy load of sandwiches, salads, and bowls. Shot with a vertical orientation, the live-action production utilizes natural light to capture the outdoor storefront setting. The execution relies on a humorous, clean aesthetic to highlight the variety of the menu in a fast-paced format.
Style
Humorous, Vertical, Commercial, Clean
Techniques
Natural light
Industries
Fast Food
Color
Forest Green
Pure White
Navy
Background
Retail Storefront
Context
Social Media / Short Form Video
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