Panera Bread: Pass That Panera | Social Jake Holding Food
Brand
Date
Jun 2026
Description
Panera Bread explores the scale of its menu offerings in the social media campaign, Pass That Panera. The project features a protagonist navigating the weight of multiple menu items outside a restaurant storefront. Shot with a commercial, live-action technique, the video leans into a humorous tone. Natural light highlights the action as the subject manages a variety of bowls, salads, and sandwiches in this vertical social media execution.
Style
Humorous, Vertical, Commercial, Clean
Techniques
Natural light
Industries
Fast Food
Color
Forest Green
Pure White
Navy
Background
Retail Storefront
Context
Social Media / Short Form Video
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