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Panera Bread

Pass That Panera | Social For Me
Date

Jun 2026

Description

Panera Bread rolls out its latest social media campaign, Pass That Panera, with a series of short-form vertical videos centered on casual menu conversations. The project features a customer dialogue captured within the familiar environment of a Panera restaurant. The commercial utilizes warm, natural-leaning interior lighting and live-action techniques to emphasize the brand's accessible dining atmosphere. The content focuses on the menu experience through direct, conversational performances.

Style

Vertical, Commercial, Warm

Industries

Fast Food

Color
Forest Green
Pure White
Background

Café

Context

Social Media / Short Form Video

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