Panera Bread's 'Pass That Panera' campaign centres on a series of commercial spots featuring internet personality Jake Shane. The production captures Shane in a variety of upbeat, live-action sequences set within and around a Panera Bread restaurant.
Utilizing a clean aesthetic, the project highlights the brand's diverse menu offerings, including sandwiches, salads, and beverages, through comedic interactions. The visual execution leans into a commercial style, with documentation covering both interior dining scenes and promotional outdoor photography.
