Panera Bread
Pass That Panera | Social Jake Eyes
Brand
Date
Jun 2026
Description
Panera Bread collaborates with internet personality Jake Shane for this social media campaign, focusing on candid, lighthearted content captured on-set. The video series leverages a lifestyle aesthetic, utilising vertical framing and natural light to maintain an accessible, authentic feel for the fast food brand. Throughout the production, the footage features the talent in a restaurant environment, engaging with menu items like salads and sandwiches. The execution relies on live-action techniques to build an approachable tone consistent with the brand's social presence.
Style
Lifestyle, Vertical, Clean
Techniques
Natural light
Industries
Fast Food
Color
Forest Green
Pure White
Background
Retail Store
Context
Social Media / Short Form Video
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