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Panera Bread: Pass That Panera | Social Get This Home

Brand
Panera Bread
Date

Jun 2026

Description

Panera Bread leans into a lighthearted promotional approach in this social media campaign, centered on a humorous outdoor interaction with a life-size cardboard cutout at a restaurant storefront. The project captures a candid, energetic moment featuring a character dressed in casual attire against the backdrop of the brand's signature wooden vertical slats and exterior signage. Utilizing a live-action technique, the video emphasizes natural light to ground the scene in an authentic setting. The execution relies on a playful visual narrative to highlight the brand's mix-and-match menu offerings, maintaining a consistent brand presence through a distinctly retro aesthetic.

Style

Humorous, Horizontal, Commercial, Retro

Techniques

Natural light

Industries

Fast Food

Color
Forest Green
Pure White
Medium Grey
Background

Retail Storefront

Context

Social Media / Short Form Video

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