Panera Bread
Pass That Panera | Social Get This Home
Brand
Date
Jun 2026
Description
Panera Bread leans into a lighthearted promotional moment in this social media campaign, 'Pass That Panera.' The spot features a man encountering a life-size cardboard cutout stationed outside a restaurant location, highlighting the brand’s mix and match menu offerings. Executed with a live-action technique, the video utilizes natural light to capture the outdoor interaction. The aesthetic maintains a casual, commercial tone, emphasizing the accessible, everyday nature of the dining experience.
Style
Humorous, Horizontal, Commercial, Retro
Techniques
Natural light
Industries
Fast Food
Color
Forest Green
Pure White
Medium Grey
Background
Retail Storefront
Context
Social Media / Short Form Video
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