Panconesi

Sep 2025

The Panconesi Fall/Winter 2025 campaign explores the intersection of sculptural jewelry and minimalist photography. Captured by photographer Janneke Van der Hagen, the series places focus on the intricate craftsmanship of the collection, featuring multi-strand necklaces, gemstone-encrusted cuffs, and serpentine hand ornaments. The imagery leans into a clean, commercial aesthetic, utilizing soft, diffused studio lighting to emphasize the reflective metallic and mineral textures of the pieces against neutral, off-white backdrops. Art direction by Matthew Scorte coordinates the visual rhythm of the campaign, which pairs the accessories with fluid textiles and tailored garments. Fashion styling by Georgia Pendlebury highlights the tactility of the collection, supported by detailed hair work from Gabriel de Fries, makeup by Leana Ardeleanu, and manicures by Lora de Sousa. Casting for the campaign includes Farida Ebene, Kim Peers, and Marnix Eyckmans.