Brand
ProjectI HAVE PLANS
Panadol Extra I HAVE PLANS 2025
Associated creatives
Tags
Description
This vertical campaign video for Panadol Extra titled I Have Plans features comedic vignettes of a man and woman communicating through text messages while singing about breakups and Valentine's Day. The video utilizes retro-styled colour grading with a solid red backdrop, multiple layered visual exposures, and on-screen chat bubble interfaces. The male subject wears a maroon sweatshirt with white lettering and collar, while the female subject wears an orange cardigan over a black top. Created by VML Dubai and What If, the production combines humorous musical performance with relatable everyday relationship scenarios.