ŌURA: If You’re Ready And You Know It
Brand
Date
Dec 2020
Description
The 'If You’re Ready And You Know It' commercial for Oura explores the relationship between personal wellness data and daily routine. The film follows a protagonist through the quiet early hours of the morning, focusing on the decision to prioritize rest after reviewing sleep and readiness metrics on a mobile interface. Directed by Revolver, the production leans into a moody aesthetic defined by low-key lighting and cool blue color grading. The cinematic, live-action approach captures a city-based setting at dawn, emphasizing a grounded tone through the lens of modern consumer electronics and lifestyle technology.
Style
Horizontal, Cinematic, Moody, Cool
Industries
Color
Jet Black
Navy
Background
Bedroom
Context
Brand Film / Corporate Video
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