Oura explores movement and personal routine in this 15-second commercial, titled Finger Up. The campaign features a diverse series of vignettes depicting individuals in everyday environments—from gymnasiums and bedrooms to outdoor chess matches—all unified by the gesture of a single raised finger.
Produced by nice&frank and Love Song, the spot utilizes live-action technique and a raw aesthetic to maintain an energetic, fast-paced rhythm. Post-production and VFX were managed by Cut+Run US, Stray London, and Tmls, with audio direction provided by Barking Owl and KO Music.
