Otterbox: Ultra Bear Proof
Brand
Date
Jan 2026
Description
Otterbox highlights the durability of its rugged storage solutions in the Ultra Bear Proof commercial. The film follows a brown bear as it inspects and interacts with a heavy-duty cooler placed within a wooded outdoor setting, testing the resilience of the container’s latching mechanism. Developed by Crispin Porter & Bogusky, the project leans into a cinematic, live-action approach to illustrate the product's performance. The visuals utilize a desaturated color palette to maintain focus on the rugged, natural terrain of the environment.
Style
Horizontal, Cinematic, Desaturated
Industries
Color
Pure White
Navy
Background
Woodland
Context
TVC / TV Commercial
Associated creatives
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