Otterbox
Ultra Bear Proof
Brand
ProjectUltra Bear Proof
Date
Jan 2026
Description
Otterbox highlights the durability of its rugged storage solutions in the 'Ultra Bear Proof' commercial. The campaign features a live-action encounter in a woodland setting, focusing on the tactical performance of the brand's heavy-duty coolers under extreme conditions. The spot features a cinematic, desaturated visual palette that emphasizes the outdoor environment. Production was led by Crispin Porter & Bogusky, documenting the interaction between the product and wildlife to demonstrate physical resilience in an outdoor and adventure sports context.
Style
Horizontal, Cinematic, Desaturated
Industries
Outdoor & Adventure Sports
Color
Pure White
Navy
Background
Woodland
Context
TVC / TV Commercial
Associated creatives
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