Best Buy: Ozzy vs. Bieber (Super Bowl)
Brand
Date
Oct 2025
Description
Best Buy tapped into pop culture for this Super Bowl campaign, featuring a high-energy exchange between Ozzy Osbourne and Justin Bieber. Set against a minimalist, futuristic white backdrop, the commercial promotes the brand's Buy Back program through a series of humorous celebrity interactions. The production, handled by agency Crispin Porter & Bogusky with production by Hungryman, utilizes live-action technique to ground the stylized, sci-fi aesthetic. The creative direction leans into a clean, cinematic visual language, punctuated by sharp blue gradient title cards to emphasize the consumer electronics service offering.
Style
Horizontal, Cinematic, Minimalist
Industries
Color
Jet Black
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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