Best Buy: Asking Amy (Super Bowl)

Oct 2025

Best Buy steps into the spotlight for its Super Bowl spot, 'Asking Amy,' featuring actress Amy Poehler. The campaign centers on a comedic interaction inside a retail environment, as Poehler tests a range of consumer electronics—from smartphones and headphones to cameras and kitchen appliances—with a store associate. Produced by Hungryman with creative direction from agency Crispin Porter & Bogusky, the piece leans into a live-action technique to capture the quick-fire exchange. The commercial maintains a clean aesthetic within the brightly lit retail space, focusing on the dynamic between the talent and the store staff to navigate the complexities of modern technology. This narrative-driven approach serves as the primary commercial messaging for the big box retailer.

Humorous, Horizontal, Commercial, Clean

Retail Store

Advertising Campaign, TVC / TV Commercial