Burger King: America's Favorite (Super Bowl)
Brand
Date
Oct 2025
Description
Burger King leans into a theatrical aesthetic for its Super Bowl spot, 'America’s Favorite.' The commercial features a large-scale stage production, centering on a choreographed performance by the ensemble cast known as The Original Whopperettes. The film utilizes a retro visual language, with performers dressed in vibrant, saturated costumes set against a shimmering, illuminated backdrop. Produced by Hungryman with creative direction from the team at Crispin Porter & Bogusky, the project captures the scale and energy of a live-action stage revue.
Style
Horizontal, Commercial, Retro
Industries
Color
Pure White
Crimson
Forest Green
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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