This brand identity project for OR ELSE establishes a clean and minimalist aesthetic across a range of apparel and collateral. Designed by Ashley Kinnard, the system relies on bold, custom typography and a neutral palette to provide a consistent visual framework for the label.
The execution leans into tactile details, utilizing diverse paper stocks and fabric textures to anchor the brand's presence. Through macro product shots and structured flat lays, the work emphasizes material quality and graphic clarity, incorporating clean typography and natural light to maintain a balanced, professional presentation.
