OR ELSE

May 2021

The brand identity for OR ELSE centers on a clean, minimalist aesthetic across a range of apparel and collateral. Graphic designer Ashley Kinnard leans into a high-contrast visual language, utilizing bold typography and tactile paper stocks to define the label’s presence. Across the collection, the work employs a restrained palette and even lighting to bring focus to labeling details and material texture. The project encompasses a variety of assets, from swing tags and custom-stamped envelopes to textile woven labels and branded tote bags. By prioritizing negative space and sharp print execution, the design system maintains a consistent, understated identity throughout the product range.

Commercial, Clean

White Seamless

E-commerce / Product