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BrandOR ELSE
ProjectBrand Identity
Close-up of blue tie-dye fabric garment featuring a cream branded clothing label sewn with dark stitching.

OR ELSE Brand Identity 2021

Associated creatives

Ashley Kinnard
Ashley KinnardGraphic Design

Tags

clothing labelgarment labelbrand labeltie dye fabricblue tie dye fabrictie dye patternwoven label

Description

This macro product shot features a blue and white tie-dye fabric garment as part of the brand identity project for OR ELSE, designed by Ashley Kinnard. A cream-colored woven label is securely stitched into the neckline or waistband binding with dark thread. The fabric displays a patterned indigo dye wash with subtle variations in tone. The lighting is clean and even, accentuating the texture of the textile and the stitching details.

Style

Horizontal, Commercial, Clean, Tactile

Techniques

Macro, Natural light

Industries

High Street Fashion

Color

Navy (70%)
Cream (30%)

Background

White Seamless

Context

E-commerce / Product