Optical Express
Laser Surgery
Brand
ProjectLaser Surgery
Date
Feb 2025
Description
Optical Express presents a commercial production focused on the experiences of older adults navigating vision changes and the transition toward laser surgery solutions. The narrative leans into personal moments, capturing an older couple as they engage with digital devices and daily tasks. Produced by AdSmart from Sky, the campaign utilizes a live-action technique to convey its message. The visuals feature intimate close-ups and a nostalgic aesthetic, framing the shift in vision through a lens of accessibility and clarity.
Style
Horizontal, Commercial, Nostalgic
Industries
Telecommunications
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.