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Opendoor: Reason to Move: Vampire

Brand
Opendoor
Date

Oct 2024

Description

Opendoor explores the limitations of living spaces in this latest commercial, 'Reason to Move: Vampire.' The narrative leans into a dramatic, cinematic visual structure, creating a stark contrast between a dark, interior-focused environment and the bright, outdoor reality of gardening. The film utilizes moody monochrome lighting to establish a clear distinction between the two settings before transitioning to the practical solution offered by the platform. VaynerMedia North America led the creative direction for the project, with production and VFX handled by Eva Nosidam and Company 3 New York. The spot highlights the user experience of the Opendoor mobile interface through a live-action technique.

Style

Horizontal, Cinematic, Moody, Monochrome

Industries
Real Estate Platforms
Color
Jet Black
Crimson
Context

TVC / TV Commercial

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