Brand
ProjectReason to Move: Vampire
Opendoor Reason to Move: Vampire 2024
Associated creatives
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Description
This commercial video for Opendoor titled Reason to Move: Vampire features a dramatic narrative structure contrasting an indoor and outdoor setting. A woman with dark hair dressed in a black top peers cautiously through heavy red curtains from a dimly lit interior. Outside, in bright daylight, an older woman in a sun hat and gardening gear cheerfully tends to her garden beds. The cinematic lighting accentuates the dark, moody interior space against the warm sunlight outdoors. Later in the video, a smartphone displays the Opendoor app interface with the tagline Make the easy move.