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Opendoor: For Scare

Date

Oct 2022

Description

Opendoor leans into the spirit of the season with their latest spot, 'For Scare'. The campaign captures a suburban residential scene featuring a towering skeleton decoration that anchors the brand's presence on a neighborhood sidewalk. Directed through live-action technique, the project maintains a grounded, nostalgic feel. The cinematography utilizes natural light to frame the display, creating a cinematic look that highlights the brand's messaging during a high-profile autumn holiday.

Style

Horizontal, Cinematic, Raw, Nostalgic

Techniques

Natural light

Background

Street

Context

Advertising Campaign

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