Opendoor: Traded
Brand
Date
Mar 2023
Description
Opendoor brings a narrative focus to real estate with the Traded campaign. The commercial centres on a press conference scene, using dramatic stage lighting and a low-key chiaroscuro aesthetic to frame the announcement of a home trade. The production leans into a cinematic, live-action technique to establish a high-stakes atmosphere within a dimly lit auditorium setting. The project was developed by agency partners Venables Bell + Partners with production handled by Biscuit Filmworks UK. Post-production and VFX were managed by Jogger and Blacksmith, with music and sound design provided by One Union.
Style
Horizontal, Cinematic, Desaturated, Matte
Techniques
Low-key / chiaroscuro
Color
Camel
Pure White
Jet Black
Background
Theatre
Context
TVC / TV Commercial
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