Opendoor: Tin Can
Brand
Date
Jan 2023
Description
Opendoor’s Tin Can project captures the transition from traditional life milestones to a streamlined real estate process. The campaign pivots from the tactile, familiar imagery of a tin-can-clad 'just married' car to the precision of the brand's digital interface. Developed by agency Venables Bell + Partners with production and post-production led by Taproom Studios, the work utilizes live-action technique to bridge the gap between physical reality and digital convenience. Additional VFX contributions from Pariah and The Mill US, alongside sound design from Stare Crazy and One Union, complete the commercial spot.
Style
Horizontal, Commercial, Action, Clean
Industries
Color
Silver
Charcoal
Background
Road
Context
Advertising Campaign, TVC / TV Commercial
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