Opendoor: Ellipses
Brand
Date
Jan 2023
Description
Opendoor’s ‘Ellipses’ campaign addresses the friction of real estate transitions through a cinematic, live-action narrative. The commercial spot follows a personal moment of anticipation, focusing on the emotional weight of moving in together before demonstrating how the brand’s platform facilitates the process. The film transitions from the moody, intimate lighting of a domestic setting to the clarity of the brand's digital interface. The project was developed by agency Venables Bell + Partners with production and post-production support from Taproom Studios, Pariah, and The Mill US, alongside sound design from Stare Crazy.
Style
Vertical, Cinematic, Moody
Industries
Color
Charcoal
Navy
Background
Bathroom
Context
TVC / TV Commercial
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