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ProjectEllipses

Opendoor Ellipses 2023

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Description

This commercial spot from the Ellipses campaign for Opendoor depicts an individual sitting in a bathtub, anxiously looking at their smartphone while waiting for a text message. The scene transitions to a close-up of a text conversation asking about moving in together, followed by a positive reply with house and heart emojis. The person reacts with visible relief and excitement before the video presents the Opendoor mobile app displaying a home offer. The visual style features moody lighting in a domestic setting, transitioning to clean product shots of the digital interface.