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OpenAI: Dish

Brand
Date

Nov 2025

Description

OpenAI presents Dish, a commercial spot captured in a warm, sunlit apartment setting. The film utilizes a naturalistic live-action technique to document a candid domestic exchange between two characters, focusing on the interplay of conversation and food. Developed by the agency Isle of Any, the project leans into soft indoor lighting to create an intimate atmosphere. Sound design and music for the campaign were provided by Wave Studios NY.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Color
Jet Black
Denim
Background

Living Room

Context

TVC / TV Commercial

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