Onstar Building the OnStar - BTS 2023

About

This behind-the-scenes video captures the production process for an OnStar commercial by ad agency Campbell Ewald, in collaboration with production companies Impossible Objects and Florence, alongside post-production house NantStudios. The footage highlights the crew at work on a virtual production stage, showcasing the technical setup and behind-the-scenes interviews with creative directors. Visual elements include camera rigs, stage lighting, crew members coordinating on set, and monitors displaying virtual environments. The video provides an inside look at modern advertising production methods and virtual set technology.