Logo
Two ONE urban practice booklets with red and blue typography displayed on a white metal wall-mounted shelf.
Geometric typographic grid design spelling the word ONE in black and grey lines on a black background.
Stationery branding mockup featuring off-white presentation folders, packaging sleeves, and a brochure on a solid blue surface.
Navy blue canvas tote bag printed with lime green ONE logo over the shoulder of a person wearing a black jacket.
White hardcover book with bold black typography resting among rustic clay vessels in direct sunlight.
Two ONE urban practice booklets with red and blue typography displayed on a white metal wall-mounted shelf.
Geometric typographic grid design spelling the word ONE in black and grey lines on a black background.

ONE’s urban practice Brand Identity 2026

About

For ONE’s urban practice, the brand identity project masterfully translates complex architectural concepts into a cohesive, minimalist visual language. By balancing the rigors of design and planning with the fluidity of urban environments, the identity captures the firm’s multidisciplinary essence through a sophisticated use of corporate typography and motion graphics. The design system leans into a high-contrast aesthetic, utilizing the Zed Display and Feature Display typefaces to anchor a narrative that is both elegant and precise. Through a diverse array of media—ranging from cinematic drone footage of highway interchanges to tactical UI illustration and intricate 3D render / CGI work—the identity establishes a strong, professional presence. Design agency 5x5 succeeds in creating a structured framework where clean grid lines and bold wordmarks unify disparate elements, while 3D artist Jake Greenwood introduces organic tension through textural contrasts, such as moss-covered masonry against fluid liquid metal. This branding effort avoids excess, favoring a clean and modern tone that emphasizes the technical beauty of its components. From the sharp shadows cast on heavy-stock paper to the tactile nature of branded canvas totes, the project presents a holistic vision for the firm, effectively grounding abstract planning in the concrete reality of its structures. The result is a refined, highly functional aesthetic that speaks to both industry professionals and the public alike.

Brand

ONE’s urban practice

Credits

5x5
Design
Jake Greenwood
3D

Styles

HorizontalCommercialCleanMinimalist

Techniques

3D render / CGI
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