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ONE’s urban practice Brand Identity 2026

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This 3D motion design piece showcases a split-screen typographic brand identity created for ONE's urban practice. The left side features a textured block transforming as green moss overgrows its surface against a cream background. The right side displays a liquid chrome or metallic form morphing continuously against a light grey background. Designed by Jake Greenwood, the animation explores tactile textures and fluid digital surfaces.