O'Neill Gas: East Kilbride
Brand
Date
Jan 2025
Description
O'Neill Gas presents a campaign focused on household energy efficiency, centering on the benefits of upgrading to an A-rated condensing boiler. The project, crafted by agency AdSmart from Sky, navigates consumer value through a mix of animation and live-action techniques. Following a clean visual language, the narrative moves from illustrative exteriors to interior kitchen settings to display product integration. The commercial provides detailed breakdowns of potential annual savings, warranty terms, and finance options through consistent brand-aligned graphic design.
Style
Horizontal, Commercial, Clean
Techniques
Animation
Industries
Context
TVC / TV Commercial
Associated creatives
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