One Life Funeral Planning
TVC
ProjectTVC
Date
Feb 2025
Description
One Life Funeral Planning presents this commercial campaign, focusing on themes of family connection and legacy. The work captures diverse generations and elderly couples engaged in outdoor activities, utilizing warm lighting and candid framing to maintain a reflective narrative tone. Produced with creative input from AdSmart from Sky, the live-action project uses soft focus to emphasize emotional transitions across life stages. The commercial highlights the company's funeral planning services through a series of grounded, everyday vignettes.
Style
Horizontal, Commercial, Warm
Industries
Insurance
Context
TVC / TV Commercial
Associated creatives
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