OLX

Ptaki

Brand

Date

Jan 2025

Description

OLX presents 'Ptaki,' a commercial spot navigating a winter road trip through rugged, mountainous terrain. The film follows a central character in a vintage camper van, moving through frozen landscapes and dense forests. Produced by Lucky Luciano with creative input from BBDO Warsaw, the project utilizes a documentary-style approach. The execution leans into a retro aesthetic, captured through monochrome visuals and natural lighting to emphasize the scale of the environment.

Style

Documentary, Horizontal, Monochrome, Retro

Techniques

Analogue / film, Natural light, Drone footage

Industries

Vehicle Rental & Rideshare

Color

Navy

Pure White

Background

Sandy Beach

Context