OLX: Ptaki
Brand
Date
Jan 2025
Description
OLX presents 'Ptaki,' a commercial spot centered on the theme of winter road travel. The narrative follows a protagonist navigating snowy landscapes, mountain ranges, and frozen terrain in a vintage camper van. The execution emphasizes candid exploration through a documentary-style approach. The production leans into a nostalgic aesthetic, utilizing monochrome cinematography and natural light to frame the journey. Aerial perspectives captured via drone footage provide scale to the rugged scenery, while an analogue, retro visual language reinforces the travel-focused narrative.
Style
Documentary, Horizontal, Monochrome, Retro
Techniques
Analogue / film, Natural light, Drone footage
Industries
Color
Navy
Pure White
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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