OKA
AdSmart Summer 2022
Brand
ProjectAdSmart Summer 2022
Date
Feb 2025
Description
OKA presents the AdSmart Summer 2022 campaign, a commercial film showcasing refined residential interiors. The production highlights the brand’s focus on sophisticated home aesthetics, moving through living and dining spaces outfitted with patterned textiles and porcelain tableware. Captured with a clean, live-action technique, the project utilizes warm lighting to emphasize the natural textures of upholstery and woodwork. The work, produced by AdSmart from Sky, centers on detailed set composition and interior styling to convey a sense of comfort.
Style
Horizontal, Commercial, Warm, Clean
Industries
Grocery
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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