Ohmek

Oct 2024

Ohmek’s brand identity project centers on a refined, minimalist aesthetic that integrates generative graphic elements with natural textures. The collateral balances digital precision—seen in custom typography and screen-printed materials—with earthy, tactile surfaces like stone, tufted velvet, and warm wood grain. This multi-channel design approach spans print assets and web interfaces, employing a consistent palette of neutral tones and abstract patterns. Key collaborators include Nihilo, who led the graphic and web design, alongside photography by Caitlin Greene and web development by Net Guru. Allison Dobkin contributed to the creative execution, resulting in a cohesive visual language that leans into clean, contemporary composition. The project documentation highlights a blend of cinematic animation and static UI illustration, emphasizing a structured, architectural approach to brand presentation.

Horizontal, Commercial, Clean